Company
About SentioCX
SentioCX was founded in Amsterdam in August 2021 to build the technology that connects AI conversations to the right human experts.
Our mission
In Agentic Enterprises, access to human authority becomes an infrastructure challenge. We build that infrastructure: enabling intelligent, value-driven handoffs that elevate customers and human experts alike.
Leadership
Founded by operators
Holders of the first US patent on predictive intent-based routing (US 11,658,886).
Ronald Rubens
CEO & Founder
Ronald oversees the vision, strategy, and execution of the company. He has worked in global executive positions at companies such as Avaya, Atlassian, NEC, and AT&T, leading teams in Europe and the US responsible for businesses of up to $400M of revenue per annum.
Adrian Ivan
CTO & Co-Founder
Adrian is a technology leader with deep experience in contact center and related industries. He held engineering leadership positions at 8x8 and RWS, and built the architecture behind ExpertLoop™.
How we work
Our values
Relentlessly customer focused
Every human access decision exists to serve a customer better.
Relevance and value delivery
We build what moves your outcomes, not feature checklists.
Highest quality standards
Human access is critical infrastructure; we treat it that way.
Humility
We layer onto great platforms — and make them work harder.
Ease of doing business
Configuration over code, days over quarters, clarity over jargon.
Where we are
Made in Amsterdam
Barbara Strozzilaan 101, 1083 HN Amsterdam, The Netherlands
Meet the team behind ExpertLoop™
Questions about the company, partnerships, or press? We’d like to hear from you.