Press release: SentioCX announces the launch of SentioManager v2

Who is SentioCX

Founded in August 2021, SentioCX was created to solve a growing challenge in digital self-service: reducing friction in bot interactions, eliminating frustrating wait times, and ensuring customers reach the right expert at the right time.

As we’ve entered 2025, AI and customer experience are evolving rapidly. AI agents are transforming self-service, but the real breakthrough lies in enabling seamless collaboration between AI and human experts — making every transition intelligent, timely, and impactful. That’s the core mission of SentioCX. We specialize in intent-level pairing, continuous triaging, and smart orchestration to ensure that when human intervention is required or desired, it happens with precision and context. Whether embedded in platforms like Salesforce, Genesys, or Zendesk, SentioCX helps organizations strike the right balance between automation and expert engagement.

At SentioCX, we believe the last mile of AI isn’t just escalation - it’s about designing effortless, value-driven handoffs that elevate both customer and employee experiences. We are driven to build the most advanced orchestration capabilities in the industry — and we’re just getting started.

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The leadership team

Ronald Rubens

CEO & Founder

Ronald oversees the vision and strategy of the company and the execution. He is known as a sharp strategist with a passion for building and leading high performance cross-functional & cross-cultural teams. He fosters a culture of agility, integrity and passion for winning.

He worked in global executive positions at companies such as Avaya, Atlassian, NEC and AT&T and has been leading teams in Europe and the US responsible for businesses up to $400M of revenue per annum.

Adrian Ivan

CTO & Co-Founder

Adrian Ivan is a technology leader with deep experience in Contact Center and related industries.

He worked as Director of Engineering at 8×8, a leading Contact Center software provider, and Lead Architect at RWS. In which he led the transition to a scalable, reliable and resilient cloud architecture.