Who is SentioCX

The company was established in August 2021 with the aim of solving a significant problem: reducing friction in bot dialogues, avoiding frustration from long and unpredictable wait times, and ensuring customers reach the right agent the first time to resolve issues. When designing customer self-service, we treat Human-In-The-Loop (HITL) as the last mile to provide superior customer and employee experiences. At SentioCX, we believe transitioning conversations from digital self-service to live agents should be completely effortless. We are passionate about developing the best HITL orchestration capabilities in the industry.

The proliferation of Conversational and Generative AI has intensified the need to optimize automated responses and foster harmony between virtual and human agents or knowledge workers. At SentioCX, we focus on achieving this harmony and ensuring seamless transitions between digital channels, such as chatbots, and human interactions. Through next-generation HITL Orchestration, we enhance both customer experience (CX) and employee experience (EX).

We live by the following values:

  • Relentlessly customer focused
  • Relevance and value for our customers and their respective customers & users
  • Products & Services are rigorously driven to meet the highest quality standards
  • Modern but not edgy
  • Humble
  • Ease of doing business

The leadership team

Ronald Rubens

CEO & Founder


Ronald oversees the vision and strategy of the company and the execution. He is known as a sharp strategist with a passion for building and leading high performance cross-functional & cross-cultural teams. He fosters a culture of agility, integrity and passion for winning.

He worked in global executive positions at companies such as Avaya, Atlassian, NEC and AT&T and has been leading teams in Europe and the US responsible for businesses up to $400M of revenue per annum.

Adrian Ivan

CTO & Co-Founder


Adrian Ivan is a technology leader with deep experience in Contact Center and related industries.

He worked as Director of Engineering at 8×8, a leading Contact Center software provider, and Lead Architect at RWS. In which he led the transition to a scalable, reliable and resilient cloud architecture.