Who is SentioCX

Founded in August 2021, SentioCX was born to solve a growing challenge in digital self-service: reducing friction in bot interactions, eliminating frustrating wait times, and ensuring that customers are connected with the right expert – the first time.

As we’ve stepped into 2025, the landscape of AI and Customer Experience is rapidly evolving. AI agents are transforming self-service, but the real breakthrough comes from enabling seamless collaboration between AI and human experts — making every transition intelligent, timely, and impactful. This is the core mission of SentioCX. We specialize in intent-level pairing, continuous triaging, and smart orchestration — ensuring that when human intervention is required or desired, it’s orchestrated with precision and context. Whether embedded inside platforms like Salesforce, Genesys, or Zendesk, SentioCX helps organizations strike the right balance between automation and expert intervention.

At SentioCX, we believe the last mile of AI isn't just escalation - it’s about designing effortless, value-driven handoffs that elevate both customer and employee experiences. We are driven to build the most advanced orchestration capabilities in the industry — and we’re just getting started.

Watch our company video.

We live by the following values:

  • Relentlessly customer focused
  • Relevance and value for our customers and their respective customers & users
  • Products & Services are rigorously driven to meet the highest quality standards
  • Modern but not edgy
  • Humble
  • Ease of doing business

The leadership team

Ronald Rubens

CEO & Founder

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Ronald oversees the vision and strategy of the company and the execution. He is known as a sharp strategist with a passion for building and leading high performance cross-functional & cross-cultural teams. He fosters a culture of agility, integrity and passion for winning.

He worked in global executive positions at companies such as Avaya, Atlassian, NEC and AT&T and has been leading teams in Europe and the US responsible for businesses up to $400M of revenue per annum.

Adrian Ivan

CTO & Co-Founder

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Adrian Ivan is a technology leader with deep experience in Contact Center and related industries.

He worked as Director of Engineering at 8×8, a leading Contact Center software provider, and Lead Architect at RWS. In which he led the transition to a scalable, reliable and resilient cloud architecture.