SentioCX’s ExpertLoop listed on Salesforce AppExchange
ExpertLoop by SentioCX transforms AI-to-human handoffs into high-impact resolutions.
Amsterdam, September 23, 2025 – ExpertLoop, the #1 AI-Human routing engine from
SentioCX, is now officially available on Salesforce AppExchange as of September 15,
2025. ExpertLoop ensures flawless access from AI to the right human expert – exactly
when trust, compliance, retention, or sales conversion are on the line.
Today, most customer journeys begin with a chatbot, voicebot, or AI agent. While these
tools excel at automation, they often fail at escalation. Customers get stuck in loops,
dropped into static queues, or routed to the wrong person. The result: long wait times,
failed first-time resolution, and frustrated customers.
ExpertLoop, developed by Amsterdam-based start-up SentioCX, solves this problem. At
the moment a customer requires access to a human expert, it performs continuous triage
– analyzing intent, urgency, sentiment, and customer value – and pairs the customer with
the best-qualified human expert or directs them to the most effective self-service option.
During wait times, ExpertLoop dynamically reprioritizes interactions in real time, ensuring
high-stakes cases receive immediate attention. This allows organizations to optimize for
impact, such as reducing customer churn, increasing conversion, and safeguarding trust
or compliance.
“With ExpertLoop, we address a critical blind spot left by traditional providers,” said
Ronald Rubens, CEO of SentioCX. “Conventional routing relies on static queues and skills-
based rules, but customers today expect resolution in the moment. By embedding
ExpertLoop natively across Salesforce Agentforce, Einstein, and Service Cloud, we
eliminate the disconnect between AI and human experts – turning escalations into high-
impact resolutions.”
ExpertLoop by SentioCX is now available on Salesforce AppExchange.